Project Background
GoBaku was created with a single mission: to put Azerbaijan on the travel map for GCC tourists. Despite being rich in culture, landscapes, and affordability, Baku was still underrepresented online—especially for Arabic-speaking travelers.
We partnered with GoBaku to design a vibrant, responsive, and culturally resonant platform that inspires bookings. The focus wasn’t just on good design; it was on capturing the spirit of adventure. From multilingual support to tour filtering and WhatsApp integration, the platform was built to make trip planning seamless and exciting.
This wasn’t just another travel website—it was a gateway to unforgettable journeys.
We designed a vibrant travel website for GoBaku to attract GCC tourists with integrated bookings, location guides, and mobile-first UX.
Objectives
Build Brand Trust: Develop a bold, adventure-inspired design that resonates with GCC travelers.
Improve Booking Flow: Streamline the tour booking process with intuitive navigation and conversion-focused UX.
Enable Multilingual Access: Support Arabic and English to cater to a wider demographic.
Boost Visibility: Use SEO-focused layouts and visuals to attract organic traffic.
Key Features Delivered
Bold Visual Identity: Custom visuals representing Azerbaijani culture, landscapes, and adventure.
Tour Filtering & Booking: Easy-to-navigate tours with dynamic filters and inquiry forms.
Multilingual Support: Fully translated content in Arabic and English.
Mobile Optimization: Designed for seamless mobile use across all devices.
CMS Integration: Editable tour listings and blog sections for future updates.
Our Approach
Discovery Phase:
Conducted research on regional traveler preferences and tourism trends.
Analyzed competitor travel websites to benchmark features and flows.
Design & Development Phase:
Wireframes for tour categories, home, and booking pages.
Delivered a custom layout focused on storytelling and booking CTAs.
Implemented responsive design for mobile-first experience.
Implementation Phase:
SEO Optimization for key tourist keywords.
Integrated contact forms and destination guides.
Set up Google Analytics for user behavior tracking.
Results
3x Increase in Booking Inquiries within 6 weeks.
60% Mobile Traffic Growth post-launch.
Reduced Drop-offs by 45% with better page flow.
Top Ranking for “Azerbaijan tours from UAE” in 3 months.
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